[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.belea.sk\/vizualna-stranka-to-co-predava\/#Article","mainEntityOfPage":"https:\/\/www.belea.sk\/vizualna-stranka-to-co-predava\/","headline":"Vizu\u00e1lna str\u00e1nka \u2013 to, \u010do pred\u00e1va","name":"Vizu\u00e1lna str\u00e1nka \u2013 to, \u010do pred\u00e1va","description":"Na z\u00e1klade \u010doho nakupujete? Ovplyv\u0148uje v\u00e1s cena? Miesto n\u00e1kupu? Kvalita produktu? D\u00e1 sa poveda\u0165, \u017ee pri k\u00fape produktu, resp. slu\u017eby je zoh\u013eadnen\u00e9 mno\u017estvo faktorov. Ale vedeli ste, \u017ee na v\u00e1s vpl\u00fdva najm\u00e4 obal produktu? Ve\u010f sa aj hovor\u00ed, \u017ee \u201eo\u010di by jedli\u201c a v tomto kontexte m\u00f4\u017eeme k\u013eudne poveda\u0165, \u017ee kupujeme v prvom rade o\u010dami.","datePublished":"2019-05-25","dateModified":"2019-05-25","author":{"@type":"Person","@id":"https:\/\/www.belea.sk\/author\/#Person","name":"","url":"https:\/\/www.belea.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"belea.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.belea.sk\/wp-content\/uploads\/img_a302508_w16531_t1561539777.jpg","url":"https:\/\/www.belea.sk\/wp-content\/uploads\/img_a302508_w16531_t1561539777.jpg","height":0,"width":0},"url":"https:\/\/www.belea.sk\/vizualna-stranka-to-co-predava\/","wordCount":446,"articleBody":"Na z\u00e1klade \u010doho nakupujete? Ovplyv\u0148uje v\u00e1s cena? Miesto n\u00e1kupu? Kvalita produktu? D\u00e1 sa poveda\u0165, \u017ee pri k\u00fape produktu, resp. slu\u017eby je zoh\u013eadnen\u00e9 mno\u017estvo faktorov. Ale vedeli ste, \u017ee na v\u00e1s vpl\u00fdva najm\u00e4 obal produktu? Ve\u010f sa aj hovor\u00ed, \u017ee \u201eo\u010di by jedli\u201c a v tomto kontexte m\u00f4\u017eeme k\u013eudne poveda\u0165, \u017ee kupujeme v prvom rade o\u010dami. Obal produktu m\u00e1 naozaj ve\u013ek\u00fa silu p\u00f4sobenia. \u010c\u00edm je obal zauj\u00edmavej\u0161\u00ed pre z\u00e1kazn\u00edka, t\u00fdm je aj vy\u0161\u0161ia \u0161anca, \u017ee sa tovar pred\u00e1. Zauj\u00edmav\u00fd obal nie je len l\u00e1kadlom pre z\u00e1kazn\u00edka, ale aj vhodnou formou reklamy. Snom ka\u017edej firmy je efekt\u00edvne fungovanie na trhu tovarov a slu\u017eieb. A pr\u00e1ve nevhodne navrhnut\u00fd obal dok\u00e1\u017ee ovplyvni\u0165 tr\u017eby smerom dole. Bez neho je nemo\u017en\u00e9 uspokoji\u0165 potreby z\u00e1kazn\u00edka. Dobre navrhnut\u00fd obal dok\u00e1\u017ee u z\u00e1kazn\u00edka vzbudi\u0165 d\u00f4veru a preto je d\u00f4le\u017eit\u00e9 aby si tento fakt pri n\u00e1vrhu obalov v\u00fdrobcovia uvedomili. Je zrejm\u00e9, \u017ee v\u00e4\u010d\u0161ina produktov sa z\u00e1kazn\u00edkovi pon\u00faka v zabalenej podobe. Pri \u010dinnostiach s\u00favisiacich s balen\u00edm je potrebn\u00e9 zoh\u013eadni\u0165 ur\u010dit\u00e9 krit\u00e9ria a to: vlastnosti tovaru, distrib\u00faciu tovaru, konkuren\u010dn\u00e9 h\u013eadisko, spotrebite\u013esk\u00e9 preferencie, technol\u00f3giu v\u00fdroby obalov, nen\u00e1ro\u010dnos\u0165 manipul\u00e1cie pri otv\u00e1ran\u00ed obalu. V posledn\u00fdch rokoch sa stala pri tvorbe balenia v\u00fdznamn\u00fdm faktorom bezpe\u010dnos\u0165 produktu. Mo\u017eno ste to ani nevedeli, ale existuj\u00fa viacer\u00e9 druhy obalov. Napr\u00edklad uvediem 3 z\u00e1kladn\u00e9 druhy obalov: Spotrebite\u013esk\u00e9 obaly, s\u00fa obaly, ktor\u00e9 s\u00fa pred\u00e1van\u00e9 s tovarom. Tento obal nielen tovar chr\u00e1ni ale aj zvy\u0161uje jeho hygienu. Skupinov\u00e9 obaly s\u00fa obaly, vhodn\u00e9 na u\u013eah\u010denie manipul\u00e1cie. M\u00f4\u017eu sa z produktu odstr\u00e1ni\u0165 bez probl\u00e9mov. Prepravn\u00e9 obaly chr\u00e1nia tovar po\u010das prepravy. Obal sp\u013a\u0148a aj ur\u010dit\u00e9 funkcie. Informa\u010dn\u00fa, to znamen\u00e1, \u017ee pln\u00ed funkciu predava\u010da. Estetick\u00fa, ktorej hlavnou \u00falohou je up\u00fata\u0165 pozornos\u0165 z\u00e1kazn\u00edka. Marketingov\u00e1 funkcia spo\u010d\u00edva v propagovan\u00ed. Obal sa tak dost\u00e1va do povedomia z\u00e1kazn\u00edkov. Vedeli ste, ak\u00e9 inform\u00e1cie maj\u00fa by\u0165 uveden\u00e9 na obale produktu? Venovali ste tomu niekedy pozornos\u0165? Ka\u017ed\u00fd obal v\u00fdrobku mus\u00ed obsahova\u0165 nasleduj\u00face inform\u00e1cie: n\u00e1zov v\u00fdrobku, \u00fadaj o hmotnosti, mno\u017estve a ve\u013ekosti, zoznam zlo\u017eiek, d\u00e1tum minim\u00e1lnej trvanlivosti alebo d\u00e1tum spotreby, meno alebo obchodn\u00fd n\u00e1zov a adresu v\u00fdrobcu, krajina p\u00f4vodu alebo miesto p\u00f4vodu, n\u00e1vod na pou\u017eitie, \u0161peci\u00e1lne povinn\u00e9 \u00fadaje.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vizu\u00e1lna str\u00e1nka \u2013 to, \u010do pred\u00e1va","item":"https:\/\/www.belea.sk\/vizualna-stranka-to-co-predava\/#breadcrumbitem"}]}]